Top 7 Can’t Miss Affordable Makeup Brands

Affordable makeup brands are heaven sent. Why spend $80 on one expensive makeup brand when you can purchase more with your money? You can complete your beauty stash without having to break the bank.

Where to buy cheap makeup?  Drugstores, local grocers and online stores are treasure troves for high- quality cheap cosmetics. Before you click a retail site or head to the nearest store, check out our amazing finds to help narrow down your search for cosmetic brands you should own.

Here are 7 affordable makeup brands that will enhance your natural features in the same way expensive makeup brands will.

  1. Maybelline – It’s completely impossible to not fall in love with Maybelline’s wide array of affordable nice makeup.This timeless brand under L’Oreal consistently delights makeup users.  Try their Dream Fresh BB Cream 8-in-1, Eye Studio Palettes, Falsies Black Drama Mascara, Liquid Eye liner, Fit Me Blush and Master Fix Setting + Perfecting Loose Powder.
  2. Wet N’ Wild – This is the favorite go to brand of old and new makeup enthusiasts. A young student on a tight budget will be able to buy all that she needs for under $40.We love Wet N’ Wild’s Photo focus Foundation, MegaGlo Highlighting powder, MegaLast Lipcolor, Color Icon Eyeshadow Quad, Color Icon Blush and Mega Last Nail Color.
  3. NYX – Best known for skin perfecting bases (BB cream, concealer and foundation). Their Perfect Filter Eyeshadows, Strobe of Genius illuminating palette, long lasting liquid matte lipsticks, Butter gloss, HD blushes, Liquid eyeliner and slide on Lip pencil will get you hooked.
  4. ColourPop – Their No Filter Concealer will leave you in awe and make you wonder why you never bothered to check this one out. This brand never runs out of new colors and innovative formulas.Be warned! They offer a gorgeous lineup of lip colors, so take it easy so you won’t get too excited and buy more than what you need. Their eye shadows deserve your attention too.
  5. l.f Eyes Lip Face – Sophisticated and affordable. Their Flawless finish Foundation, Matte Eyeshadow palettes, Cream Contour palettes, Moisturizing Lipsticks, Prismatic Highlighters and Makeup Brushes are so winsome you’ll end up purchasing more than you need.
  6. Physician’s Formula – If you have sensitive skin, this brand will suit you best. This hypoallergenic makeup is gentle on the skin and pockets as well.You will absolutely love their BB Cream, CC Cream, All-in-One Shimmer Strips for Face & Eyes, Touch of Glow or Youthful Wear Foundation and Powder Palette Mineral Glow Pearls Highlighter.
  7. BH Cosmetics – This makeup brand was launched in 2009 when makeup bloggers started to take over You Tube. Known for high quality, bold and intensely pigmented products, this brand continues to impress.Try out their Carli Bybel Eyeshadow and Highlighter Palette, Illuminate by Ashley Tisdale Cream Cheek & Lip tint set, Bliss Lash Mascara, 88/99/120 Color Eyeshadow Palette, Nude Rose Highlighter Palette and 10 piece brush set.

How to Test Affordable Makeup Brands

Common mistake women make in choosing makeup is purchasing without testing the product. The lip tint that Gigi Hadid wore on her latest Instagram post can be oh so tempting!

However, what looks good on her may not look good on you.  When it comes to makeup there’s the right color for every skin tone type so take time to try on the product.

Also, don’t be tempted by the notion that it is perfectly fine to make a mistake since these makeup brands don’t cost much anyway.  Why waste $5-10 when you can use that for something else?

Whether the brand is affordable or high end, there will be hits and misses in the cosmetics line so try it out! Not all products are worth raving about so here is a quick guide on how to test every kind of makeup.

  • Lipstick. Apply lipstick on the pads of your fingertip and not on the back of your hand. Better to try on different shades and then hold your fingers close to your mouth. This DIY lipstick palette will give you a clear visual of how the different colors will look on your lips.
  • Lip Gloss. Swipe a little on the pad of your fingertip to find out if the consistency is good enough for you. Avoid tacky or gooey gloss.
  • Eyeliner.Draw a line on to the back of your hand. If it’s liquid make sure it’s not too runny or thick and the wand must glide smoothly. If it’s pencil, test if it smudges a bit and doesn’t smear all over.
  • Eyeshadow.Use a cotton bud to swipe the shadow on the back of your hand to see if the color and texture suits you. To test if it will crease and stay on long, swipe some on your inner wrist then fold a few times.  If the color is solid and not overly sheer that means it has good pigmentation.
  • Mascara.Do not try out the sample product because you can never be sure if previous testers did not double dip. To play it safe, look for mascara with a thin wand because it’s less prone to clumping. Also, it easier to apply as it gets close to the roots of your lashes.
  • Highlighter. For highlighter powders, use a fluffy brush while for creamy or liquid illuminators, use your fingers to apply it on to the back of your hand. Then pan it to where the light hits your hand.Make sure that the effect is not too shimmery or glittery. If it looks off on your hand, it will look worse on your face.
  • Bronzer. Brush the bronzer on the inside of your arm.  If there are visible shimmer or freckles, drop it.  Go for the one that duplicates a natural tan not the “stayed too long under the sun” look.If you have a fair skin, go for bronzers that have nude shades with pink undertones. If you have dark skin, you will look best with shades with gold undertones.
  • Blush. Brush powder blush or dab little dots of liquid/cream blush on the back of your hand. It would also be good to try it on the apple of your cheeks.Make sure to use your own brush and wear foundation before heading to the store.  If you are a makeup newbie, opt to get a cream blush because it’s easier to blend and sheer enough for comfort.
  • Powder. Look for translucent powder because you do not have to tell the world you are wearing it on your face. Choose the one that’s closest to your skin tone. Brush a generous amount on the back of your hand. Is it smooth? Invisible?  If yes to both, get it.
  • Concealer. Good concealers cover blemishes and discolorations on the face. It should also blend well with your foundation to even out the skin tone. For minor discolorations and blemishes try on a light to medium concealer. For the under-eye area, get a concealer that’s one or two shades lighter than your skin tone.
  • Foundation. Test the foundation on your neck not on the jawline so you will end up with the most natural looking shade.If you have oily skin opt for matte or cream-to-powder formula and go for satin, cream or luminous finish if you have dry or normal skin.  If your skin has pink undertones try beige, ecru or cream shades and test ivory, tan or buff foundation if your skin has gold undertones.


When Apple’s late founder Steve Jobs was famously quoted as saying, “Pricing does not equate to quality” he may as well have alluded to makeup, not just the iPhone.

There are many expensive brands of makeup in the market. Consumers tend to patronize pricier brands simply because price has been associated with quality. The truth is, you can find more affordable makeup that can get you the same look and glow as the more expensive brands.

You don’t have to go to high-end commercial centers. You can find bargain-basement but good quality makeup in drugstores and convenience stores.

Remember the Golden Rule when buying makeup: try it out. Price is important but being expensive does not always mean it is the best. Test a brand and see if it fits your skin color and gives you the look you had in mind.

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